Increased production and retail presence, marketing investments and new product innovation have driven unstoppable growth for the fresh dog food brand.
The company looks to the second half of fiscal 2019 for food/drug/mass product expansion to drive growth in its pet segment, which fell short year-over-year in the second quarter.
The company’s pet food segment yielded the highest growth in the second quarter of this fiscal year, looks toward product innovation in 2019 and comments on Petco’s stance against artificial ingredients.