The company has secured $12 million in total Series A funding, which it plans to use to expand its product offerings and its team.

Rob Ferguson, general manager of pet food and snacks for The J.M. Smucker Company, highlighted the company’s success in “reinvigorating” its cat food and treat portfolio.

Pet food and treat companies share their success strategies for adapting to obstacles and staying strong during the COVID-19 pandemic.

Petlove’s founder and chief executive officer will work with the private equity firm to further develop the company’s online presence throughout the country.

At-home foods consumption remains a stronghold for the company as it faces drastic consumer behavior shifts amid COVID-19.

The company maintains full-year guidance despite an anticipated $4 million cost to address challenges presented by the pandemic.

The company’s PetCare business made up 15% of its annual revenue and accounted for 28.3% of net sales in North and South America alone.

The company presented its new five-year growth plan and shared its fourth quarter and full-year earnings from 2019.

Net sales were down for the company overall, as well as in premium dog food and pet treats, with the cat category maintaining steady growth.

Parent company Colgate-Palmolive presented its pet segment’s growth strategy during CAGNY 2020.