Grub Club will receive funding to ramp up its advertising for its insect-based pet food.

The sold-out show welcomed nearly 18,000 pet professionals — a 10% increase over 2022.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.

The new lab will provide manufacturers access to high-quality ingredients, flavors and product design expertise.

According to the company, its products will represent a “world first for the pet food industry.”

Tucker’s, Zesty Paws, Natural Balance, Bailey’s CBD, Paw CBD, Petcurean, Solid Gold, Badlands Ranch and W.F. Young are notable winners.

Liq Lickable Dog Treats and Krunch Air Crisps will now be sold for $9.99.

This freeze-dried pet food and treat pioneer describes itself as “a meat shop for dogs and cats.”

The dental treat brand was shown to remove 26% of tartar buildup on dogs’ teeth in 60 days.

Solid Gold showcased its full nutrientboost lineup and Zesty Paws debuted a new Healthy Aging supplement.