Superlatus will launch plant-based, high-protein treats and complete-and-balanced foods in 2024.

The new brand will offer four complete-and-balanced diets, as well as treats and toppers.

The retailer will carry the company’s premium pet foods and treats.

Coming off the heels of a significant divestiture, the company shared its evolving strategy to keep pace with consumer trends and demand.

The list compiles the fastest-growing, privately held US businesses across several sectors.

The company reported dollar share gains for its core pet food and treat brands over the first quarter.

The celebrity chef and cookbook author has added treats to complement her fresh dog food line.

Grub Club will receive funding to ramp up its advertising for its insect-based pet food.

The sold-out show welcomed nearly 18,000 pet professionals — a 10% increase over 2022.

The strategic partnership will support the freeze-dried and frozen raw pet food and treat brand’s sales in the eastern United States.