In the coming months, the startup will launch highly nutritious, sustainable treats for dogs and cats, as well as its first complete-and-balanced formula.

Emerging formats and ingredients are gaining traction as pet owners expand their horizons beyond just kibble.

The company’s mission is to elevate responsible brands, help mindful businesses boost their transparency, and protect consumers from fraud.

Olivier Fleurot will oversee global research and development, innovation, nutrition, packaging, engineering and more at the pet food company.

Developed by North Coast Seafoods, the fish-based pet food line includes dry formulas and meal toppers for cats.

It’s up to this manufacturing maven to keep production running smoothly across the company’s various factories and teams.

Josh Patterson will leverage his extensive pet industry career and digital expertise to support Vital Essentials.

Arch Pet Food, an alternative protein and allergen-friendly pet nutrition startup, has been selected as one of the five winners.

According to the Consumer Brands Association (CBA), the decision leaves room for improvement.

The company has made five new soy varieties available in 2024.