Pure Market analyzes as many as 400 quality, health and safety attributes for pet food products, household cleaning supplies, personal care items and other categories.
Fruit, vegetable and protein particulates and inclusions are making pet food and treats more appealing than ever to both companion animals and their owners.
Positive gains in the company’s cat food and treat portfolio, including Meow Mix, 9Lives and Nutrish brands, helped to balance losses in other areas of the segment.
Lyka, an emerging brand of gently processed, human-grade, direct-to-consumer dog foods, will use the funding to accelerate growth, expand processing capabilities and add to its core staff.