Organizers of the pet industry trade show are getting a jump on ensuring attendee safety and minimizing financial burdens for exhibitors.

The Public Health Agency of Canada is reporting four E. coli illnesses related to the recall.

True recall readiness requires the right equipment, food safety plans, training, policies, documentation and practice runs.

The week-long event, BühlerGO!2020, will include speakers and panel discussions from June 15 to 19, with the company's Food Application Center opening on June 19.

Michael Hom joins the company to oversee regional sales initiatives in the pet specialty channel.

The association said most businesses have implemented proactive measures to remain open and keep consumers safe in uncertain times.

Manufacturers around the world will have access to virtual educational tools for the company’s sorting, conveying and material handling solutions.

The brand, now owned by Better Choice Company, plans to capitalize on growing demand for small-breed dog foods and indoor cat foods.

The e-commerce pet product platform reported a net loss of $47.9 million and net sales of $1.62 billion.

The educational event will be hosted live virtually July 13-16.