Under the partnership, the company will work with Fullpet Co. to promote the development of functional, healthy pet foods.

The company currently produces complementary nutrition products and hopes to enter the complete-and-balanced market in 2023.

West Texas A&M University President Emeritus Russell C. Long and his wife Natrelle Hedrick Long have donated $2.1 million to support the program.

Woolworths Group has entered an agreement to acquired 55% of the pet retail business. 

Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

In 2022, the brand added 20 new franchise units and increased its revenue by 30%.

The brand’s new Freshly Crafted™ dog food line offers three recipes made with ethically raised proteins.

The fifth-annual event will be held May 3 to 4, 2023, in Berlin.

This pet industry powerhouse does it all, from negotiating business deals to operating production lines, to keep her company running smoothly.

DTC and subscription-based pet food have seen rapid growth in recent years as they seek to meet consumer demands.