The company has launched an improved, consumer-facing website to support its portfolio of pet food and treat brands.

The company’s new sustainability initiatives include minor changes that are expected to reap significant benefits for the company, its supply chain and the environment.

While its pet food segment remains The J.M. Smucker Company’s most profitable business, cat food and dog treats are outperforming the company’s premium dry dog foods by leaps and bounds.

The company showcased its 424 series solutions during PACK EXPO Connects in early November.

The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.

Brands are pouncing at the opportunity to offer a wider variety of innovative cat food and treat products to put the focus on felines, for a change.

The webinar will be hosted by Thaila Cristina Putarov, global technical manager of pet food for Biorigin and presented by Dr. Aulus Cavalieri Carciofi, professor of agricultural and veterinary sciences at the Universidade Estadual Paulista.

The premium pet food and treat company has been acquired by another private equity firm for an undisclosed amount.

The company unveiled a new logo, brand identity and redesigned website, adding the tagline to reflect its 128-year history.

Texas A&M University's 30th annual practical short course on Feeds and Pet Food Extrusion will be held virtually from Feb. 1 to 5, 2021.