Through its acquisition of DIG Labs, the company aims to provide more personalized nutrition to dogs.

Explore why including vegetal proteins offers attractive opportunities for cat food producers!

The brand offers air-dried, premium foods, treats and supplements specifically designed for active dogs. 

According to L.E.K. Consulting’s report, these consumers are more willing to pay more for sustainable pet foods and treats.

Novel proteins, limited ingredients and functional elements can all play a role.

The pet food company is voluntarily withdrawing certain lots of beef and chicken dog foods due to potential Salmonella and Listeria. 

Though this category represents a mere fraction of the overall market, consumer demand is pushing the category to the next level.

Solid partnerships require an alliance, combining the strengths of the brand and distributor to enhance profitability.

The new identity was launched in the United States to raise awareness of broiler welfare. 

The Pet Sustainability Coalition offers valuable insights and tools to help the pet food industry tackle this challenge.