Champion Petfoods increasing brand awareness through influencer partnerships 06.16.2021 By Jennifer Semple The pet food manufacturer has partnered with notable pet influencers to promote ORIJEN and ACANA pet foods, resulting in more than 25 million impressions year-to-date.Read More
Tried and true strategies for building brand loyalty 01.19.2021 By Scott Wilson How to engage with consumers effectively, with pandemic-era considerations in mind.Read More
Transparency: a lifeline for pet food, feed brands during times of crisis 10.17.2019 By Jordan Tyler Hinda Mitchell takes a long, hard look at transparency and what it offers to pet food and feed manufacturers, especially in times of crisis.Read More
