The persona of the ‘pet parent’ continues to change, shaped in part by expanding omnichannel options.

The APPA released its latest data, forecasting continued growth for the industry and evolving trends in pet ownership.

Brianna Weeks and Breea Cristofoli have joined the pet industry marketing firm to support social media content creation and strategy.

A recent report by MikMak details the most successful channels, products, and even times of day for purchasing pet care products online.

The retail franchise has partnered with SOCi Inc. to support its localized social media marketing.

Nick Kirkman has been appointed to national sales and distribution manager and Ashtyn Sneller has been appointed to marketing specialist of social media.

Matrix Partners will provide the pet CBD brand with a variety of marketing services to help raise brand awareness.

Experts share tips on how pet food brands can stand out in the crowded, complex channel.

The marketing agency will help the pet company grow its brand awareness and connect with consumers.

Leslie Taubert has been named social media associate at the pet product marketing agency.