Emerging formats and ingredients are gaining traction as pet owners expand their horizons beyond just kibble.

“Fuel Incredible” highlights the brand’s mission to offer pets premium nutrition.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

Greg Aldrich will lead the company’s supply chain management, R&D, product development and more.

The company has appointed Molly Mulcahy to senior vice president of marketing.

Jennifer Gibbs has been promoted to chief sales officer.

With consumers seeking to deliver nutrition to their pets in a variety of ways, processors are stepping up with new formats.