The brand will showcase superfood chews, pet treats and a new hydration product.

The freeze-dried pet nutrition company has partnered with Generation Pet. 

The brand’s Smart Vitality Premium Supplements line offers targeted health support for dogs. 

The brand aims to provide pet parents with greater access to its premium dog nutrition products.

The brand’s products will now be offered to Phillips’ network of more than 6,000 independent retailers across the United States.

HOWND’s plant-based Superfood dog food line will be available in-store and online throughout the United Kingdom. 

New products include a senior formula, a recipe for growing puppies, and one for dogs with food sensitivities.

The company offers eight popular recipes speaking to various dog treat trends.

The brand’s new Freeze Dried Dog Food formulas are designed to be “flavor-forward” and nutrient-rich.

The Mini Training Treats are formulated with functional ingredients to help support brain health in dogs.