In partnering with Pilothouse Digital, the company aims to increase consumer awareness. 

The company is exploring opportunities to expand the presence of its Noochies! brand, as well as explore private label partnerships for its proprietary ingredient range.

The new fermented palatant offers a meaty, umami flavor for cell-cultivated pet foods and treats.

Noochies! Freeze Dried Cat Snacks offer high nutritional and environmental benefits.

Noochies! Freeze Dried Dog Snacks are available at independent pet retail locations in California.

The launch precedes the expected introduction of Noochies! treats for cats in the coming months.

According to the company, its products will represent a “world first for the pet food industry.”

Third-party testing showed the ingredient offers superior digestive and gut health benefits compared to other plant-based sources.

Bmmune offers a high protein and amino acid profile, exceeding that of traditional proteins.

Veterinary Nutritionist Sarah Dodd has joined the company’s advisory board.