The supplier’s TruPet™ postbiotic was recognized with the Pet Food Innovation Award. 

The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

From ashwagandha to biotics, formulators are looking to nutraceutical ingredients to add extra nutritional and functional value to pet foods, treats and supplements.

The new supplements target gut health and digestion, joint and mobility support, and stress and anxiety management.

New products include a Postbiotic supplement and a Fish-Free Omega 3 supplement.

Kelly Swanson of the University of Illinois Urbana-Champaign provided a deep dive into biotic ingredients and their use in pet nutrition.

The benefits of pet food formulated for optimal digestion extend beyond the gastrointestinal tract.

Formulated with functional ingredients, the new food is designed to support the specific nutritional and health needs of small breeds.

New products address gut, immune system, and skin and coat health.

This latest biotic innovation combines function with stability to support the gut microbiome and other trending areas of pet health.