The brand’s new liquid and powdered supplements are designed for palatability, functionality and variety.

This retail expansion increases the brand’s total retail presence to more than 9,000 stores.

Fresh Breath Dental Powder is formulated with natural herbs and a postbiotic to enhance oral health in dogs. 

Engaging in an omnichannel strategy can help pet food companies satisfy more customers and sell more product.

Emerging formats and ingredients are gaining traction as pet owners expand their horizons beyond just kibble.

New products address gut, immune system, and skin and coat health.

The sold-out show welcomed nearly 18,000 pet professionals — a 10% increase over 2022.

The retail expansion means the brand’s pet supplement products are now available at the top three pet retailers throughout the United States.

Safety, efficacy and acceptance data for Pet Honesty’s new supplement is promising in light of pet owners’ growing curiosity for hemp alternatives.

The supplement contains Melatonin, chamomile, L-Theanine and other active ingredients to ease anxiety.