This pet food entrepreneur developed her treat brand to support pet health and wellness while inspiring tomorrow’s pet industry entrepreneurs.

Through its acquisition of DIG Labs, the company aims to provide more personalized nutrition to dogs.

The online retailer’s growth in the sector comes as a response to increased demand for pet supplements.

The Daily Dental Support supplement is designed to combat periodontal disease in dogs. 

More than 50 pet nutrition products and companies were recognized for their innovations geared toward supporting health and wellness in dogs and cats. 

The dog and cat treats were also featured in the show’s New Products Showcase.

The new jerky treats and dental chew products were featured at SUPERZOO 2024.

The Bite n’ Brush enrichment toy helps dogs brush their teeth while enjoying a treat.

Founders from Dog & Whistle, Pawgone Good, Skona Pet Food and TREEV will compete for a grand prize of $10,000. 

The brand’s Protection+ Brushless Toothpaste Dental Chews have been shown to reduce plaque and tartar.