The company also provided a peek into its new retail partnership with KONG. 

The company has partnered with distributors Anipet Animal Supplies and Freedom Pet Supplies.

Primal Pet Foods’ latest innovation combines the convenience of kibble with the benefits of freeze-dried raw nutrition.

The toppers and treats are made from freeze-dried raw proteins to provide cats and dogs with high-quality nutrition.

Brian Rich will support the company’s Private Brands division.

The Freeze-Dried Raw Dog Food is flash-frozen and pairs premium protein with organic produce.

According to the brand, the move will enable it to reduce its environmental impact.

Nutra Complete is freeze-dried and high in chicken protein.

The rebrand highlights the brand’s use of butcher cut proteins in its pet foods.

Consumer education, food safety and sustainability are all top of mind for this raw pet nutrition advocate.