The treats offer a crunchy, porous texture to help clean teeth and support oral health.

Targeted Petcare has acquired private-label pet treat producer Pet Brands.

GREENIES, Sundays for Dogs and Wuffes all saw triple-digit increases in website traffic.

From active ingredients to unique shapes and textures, dental treats are proliferating in the industry as awareness of pet oral health rises.

The dental treat brand was shown to remove 26% of tartar buildup on dogs’ teeth in 60 days.

According to Packaged Facts, cat treat sales are growing faster than their counterparts for canines.

The treats are formulated with functional ingredients to support oral health.

The investment will increase production capacity for its GREENIES™ brand by 75%.

The retailer will carry the brand’s dry and wet food as well as its variety of treats beginning April 2022.

The animal health company named Michael Carlson as director of quality.