New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.

The dog food and treat brand known for its use of insect-protein also promoted its treat innovations, Nooch and Peanut Puffs

Halo Elevate will be available in Petco, Pet Supplies Plus and neighborhood pet stores in March.

The new Classics homestyle stews and bone broths are infused with Marine Microalgae Oil to deliver Omega 3 fatty acids.

The retailer will carry the brand’s dry and wet food as well as its variety of treats beginning April 2022.

The company’s new Nourish & Protect food line targets weight, gut health and immunity in dogs.