In acquiring Natural Instinct, The Nutriment Company is expanding upon its goal to become a leader in the European pet food industry.

The company’s facility will offer high pressure processing services to the pet food industry. 

Through the rebrand, the European pet food group will continue to invest in the natural, premium market. 

The company, and its Vital Essentials pet food brand, has introduced several new sustainability initiatives. 

Throughout its history, the company has helped pioneer a movement toward more holistic nutrition.

Brian Rich will support the company’s Private Brands division.

At least 40 cases of illness have been reported since July 2020.

Ebert will now serve as the company’s chief commercial officer, overseeing all its commercial offerings.

ProDog Raw’s formulas are made with goat and goose proteins, offering dogs an alternative to traditional protein sources.

The new stores will carry more than 8,000 pet products, including various frozen and raw pet foods.