New formats, novel ingredients and functionality continue to steer innovation in the pet nutrition market.

The dog food and treat brand known for its use of insect-protein also promoted its treat innovations, Nooch and Peanut Puffs

The company’s new supplements are formulated to support common ailments found in dogs.

The company received the funding as an investment, which it will use to launch YumGrubs pet food and smart insect farms.

Scott Miller will act as the pet food company’s ambassador.

Protix will use the investments to fund international expansion and future R&D.