The UK-based fresh cat food company has doubled the size of its cat nutrition team with four new hires.

The company shared its third quarter and nine-month financial results. 

The company teamed up with veterinarians to formulate recipes for specific pet health issues.

Though this category represents a mere fraction of the overall market, consumer demand is pushing the category to the next level.

Baty will serve as the company’s chief operating officer.

The company’s capacity expansions are paying off with net sales rising 28%.

Lloyd Page will support the fresh cat food brand through its next phase of growth.

The company reported increases in net sales, income and gross margin for the first quarter of 2024 and believes it can continue this momentum. 

Matt Jackson-Smith will help raise awareness of the brand and the benefits of feeding cats fresh diets.

The company has also made updates to its board of directors.