The company is advancing efforts to achieve its commitment to source 20% of key ingredients from farmers adopting regenerative agriculture practices by 2025.

The company has partnered with Cargill, ADM, Biospheres, Horta, Agreena and Soil Capital to support regenerative farming in Poland, Hungary and the United Kingdom.

Mars Petcare US and Royal Canin USA will help implement regenerative farming practices throughout 150,000 acres across North America.

The two companies aim to reduce the carbon footprint of Purina’s corn and soy supply for dry pet food production.

Cave Pets’ dog supplements are Regenerative Organic Certified®, supporting soil health and animal welfare.

The companies have partnered to provide measurement reporting and verification for farmers participating in Scoular’s regenerative agriculture sourcing program.

The grants will benefit farmers and ranchers as they adopt regenerative agriculture, soil health, biodiversity and other conservation efforts.

The company is supporting various programs for farmers across North America, EMEA, South America and India.

The company’s shifts to renewable energy and its support of regenerative agriculture are key initiatives.

The brand has partnered with actor Ian Somerhalder in a new commercial.