The new additions jerky treats, toppers and pate recipes, all of which are formulated using responsibly sourced proteins.

The new SO SIMPLE line features two dry foods and two meal toppers to provide dogs with additional nutrition.

The company has rebranded and refreshed its logo and packaging and has also launched two new dog food formulas.

Mike Walker will act as the startup’s clinical advisor.

The company’s first meal topper products for dogs are formulated with postbiotics.