Pet owners are increasingly prioritizing pet health and wellness, and their demands are fueling new product innovation.

According to the Association for Pet Obesity Prevention, pet parents are seeking other means to reduce their pet’s weight.

Weight management formulations and pet owner education can help tip the scale away from pet obesity.

In line with its “End Pet Obesity” campaign, Hill’s offers a variety of weight management formulations.

Susan Hays will help the association increase awareness of the pet obesity epidemic.

According to researchers at the University of Guelph, the essential nutrient could help prevent feline obesity in spayed and neutered cats.

The People’s Dispensary for Sick Animals (PDSA) and Royal Canin will work together to educate pet owners and provide nutritional solutions.

The Pet Food and Nutrition Webinar Series will span two weeks and cover pet food manufacturing, regulations, marketing, labeling and more.