The new dehydrated, powdered dog food becomes fresh with the addition of water. 

The fresh pet food company will become part of Mars Petcare’s Royal Canin division.

The fresh dog food startup has chosen Allentown, Pa. as the location for its first in-house production facility.

Preliminary financial results estimate full-year net sales growth of 33.5% over 2020.

Reflect on new pet food, treat and supplement products introduced between July and December 2021. 

Price increases for the company’s products will take affect at the end of this year to mitigate inflated costs. 

Key investors include Pendulum and 301 INC, the venture capital enterprise of General Mills.