The company offers eight popular recipes speaking to various dog treat trends.

Through the partnership, the brand will aim to support independent pet retailers and advance its growth.

Noochies! Freeze Dried Dog Snacks are available at independent pet retail locations in California.

The event aims to celebrate independent pet retailers.

The dog treat company has partnered with Pet Pros by Earthwise Pet.

The new freeze-dried raw formula is ideal for dogs with dry skin and dull coats.

Liq Lickable Dog Treats and Krunch Air Crisps will now be sold for $9.99.

The distributor will offer products from Snappy Tom and WildPaw to independent pet retailers.

Hayden Tollas will leverage 20 years of experience as the retailer’s chief financial officer.

The pet retail location will carry the brand’s fresh, natural pet food products.