The brand’s new Healthy Aging NAD+ Precursor supplement contains Niagen to support dogs as they age.

The science-backed supplement brand will leverage ADM Protexin’s capabilities to expand in Europe and select Asian-Pacific markets.

The tradeshow will include pet programming, demonstrating a convergence in human and pet supplement trends.

Capstone Partners has released its Pet Care Market Update report, detailing continued transactional interest in the pet food market.

The Farm Fresh Raw Goat Milk is formulated with taurine, probiotics and other nutrients to support overall pet health and wellness.

Procemsa Group’s line of pet supplements include products for cats and dogs targeting various health concerns.

The brand’s products will be available at CVS Pharmacy, Tractor Supply Company, Theisen’s, C-A-L Ranch Stores and Pets Plus Natural.

The brand’s Mobility Bites have hit the market with other functional products to follow.

ADM has highlighted several areas in these categories that will lead growth.

Bundle x Joy and Blue Pet Co will participate in Leap Venture Studio & Academy’s seventh cohort.