Matt Pirz has been appointed to the newly created role to accelerate the brand’s growth.

Canidae, Earth Animal, Instinct, Petcurean and Primal Pet Foods will sign the pledge during SuperZoo 2022.

The new treats span a variety of formats including jerky, freeze-dried and dehydrated.

The affected product is Primal Pet Foods’ Raw Frozen Primal Patties for Dogs Beef Formula.

The Earth Day Rally program seeks to inspire 10,000 sustainable actions throughout the entire pet industry.

The company’s new freeze-dried, raw toppers will release mid-February.