The retailer is launching two takeback recycling programs to advance pet parents’ environmental impact efforts.

The company’s formulas will be available at more than 700 PetSmart stores, as well as online via PetSmart.com.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

Consumers are increasingly seeking out pet foods and treats that mirror their own nutritional wants and needs.

Its FreshBaked™ format offers dogs a crunchy texture and meaty taste.

The brand’s human-grade dog food products will be distributed to independent retail partners throughout the United States.

Results from a recent in-home feeding trial showed dogs preferred the company’s revamped formulations 2:1.

The new human-grade supplements seek to promote relaxation and skin and coat health.

Pet industry advisor and consultant Stephanie Arnold has joined the brand’s board.

The fresh dog food company has added seven employees to its roster, spanning sales, product development and marketing departments.