The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.
Pet owners can answer a series of questions about their dog’s health and nutrition and the company will develop a subscription-based, personalized blend of kibble based on the answers.
The company’s Kitchens 2.0 came online in late October, just one facet of a slew of upcoming capacity expansions expected to drive the company forward.