Investors include Leap Venture Studio, Mars Petcare, R/GA Ventures and others.

Sustainability, e-commerce, personalization and grain-inclusion are currently the biggest trends in pet food, according to NielsenIQ.

Pet industry advisor and consultant Stephanie Arnold has joined the brand’s board.

The report examines pet care product availability, discounts and brands’ share of search.

In collaborating with Content Status, the association hopes to boost e-commerce sales for the pet industry.

During its CAGNY presentation, the company detailed its plans to maintain its foothold as a leader in pet care and nutrition.

Nestlé’s pet care division was the largest contributor to organic growth in 2022, as reported in the company’s full-year 2022 earnings report.

Pet food prices rose 15.1% from January 2022 to January 2023.

Growth for US pet food exports to China have “surpassed all expectations,” according to the USDA Foreign Agricultural Service.

The main goal of this e-commerce brand leader is to deliver healing, functional formulations at affordable prices.