The company sites high demand and increased packaging capabilities as reason for the $5.7 million investment. 

The company is promoting its Nothin’ to Hide dog chew brand following Petco’s announcement to ban traditional rawhide products from its stores.

The line will now include jerky-style dog treats inspired by Ree Drummond’s own home-style recipes.

The premium dog nutrition company has added two low-calorie, functional training treat products for active dogs.

The company has removed 32 rawhide products from its shelves, opting for rawhide alternatives, alongside its mission to support holistic pet health.

The Honest Kitchen will seek to certify chicken sources for all its pet food and treat products for animal welfare by 2024.

The top new product trends seen at this year’s pet industry trade show. 

New products include senior dog supplements, plant-based protein dog treats and calming formulas.

NielsenIQ shared valuable industry data pointing to up-and-coming pet food trends, purchasing behaviors and continued impacts of the FDA-DCM debacle.

The American Pet Products Association has released its latest pet industry sales data for 2020, with pet food and treat sales leading the pack.