The company announced its rebrand to bring awareness to human-grade pet treats.

The NutriSource SuperStars Training Reward Treats are part of the company’s new NutriSource SuperStars Giving initiative.

The manufacturer of Kettle Craft and Jay’s pet treat brands has been acquired by Dane Creek Capital subsidiary United Raw Pet Foods, Inc.

The new treats will fall under the brand’s existing product lines.

Petco’s select pet products and services will appear in select Lowe’s locations.

The company has acquired a full fleet of manufacturing equipment from Simmons Pet Food.

The fresh pet food company will become part of Mars Petcare’s Royal Canin division.

Bright Planet Pet and uPetsia were announced as winners of the prize by Purina.

Mankind Pharma and Sixth Sense Ventures invested in the growing brand.

The company has partnered with Plato Pet Treats and will carry almost 60 SKUs.