The company is donating 448,000 meals for cats and small dogs as pet shelters, animal rescues and foster parents face the financial impacts of COVID-19.
After receiving contributions from several pet industry leaders, the organization will provide relief efforts to shelters and pet owners in states most impacted by COVID-19.
The company has partnered with Sidewalk Angels Foundation to host a musical livestream event featuring Rob Thomas, Gavin DeGraw and Chris Daughtry to benefit the Humane Society of the United States.
Several pet food manufacturers and retailers have so far announced donations in Canada and the United states to help animal shelters cope with economic and social repercussions.