The German pet treat company announced it will debut a line of functional pet treats in July under its new brand, Simply Kind Hearted.

The company can now work with its clients to develop a range of solutions-based meal topper supplements to enhance dog and cat nutrition.

The company has revamped ingredients for several dog food and treat lines, as well as rolling out new meal toppers for dogs and cats.

The company has added human-grade chicken, beef and pumpkin options to be used as treats or meal enhancers.

Joy Food Company is now offering its turkey and beef recipes in half-portions to serve as supplementary meal enhancers for a regular dog diet.

ZIWI Peak’s new Provenance line, featuring air-dried and wet canned pet foods, will launch in North America in April 2020.