The company announced its rebrand to bring awareness to human-grade pet treats.

CLIF Pet™ will officially launch in the United States in early 2022.

The two UK-based companies are gearing up for what is expected to be “the biggest ever Christmas for pets.”

The industry is on point for continued growth with solid sales as purchasing trends and behaviors shift.

Sustainability, clean and transparent sourcing and interest in plant-based lifestyles are also on the list.

Increased pet ownership, paired with premiumization and pandemic-era shifts, is supporting historic growth for the global pet care industry.

Select locations in the United Kingdom and Ireland will now offer a food menu crafted specifically for canine travel companions.

Nestlé Purina PetCare has curated a Fancy Feast Petites Feast Cookbook so cat owners can enjoy dinner alongside their feline companions.

More and more human brands, including those that represent celebrities, are entering the pet market to capitalize on industry trends toward humanization and premiumization.