The Canadian pet food manufacturer and its brands will become part of Mars Petcare.

Through the partnership, consumers will be able to keep tabs on their pets’ health and nutritional needs.

As part of a new agreement, the company will roll out digital technology solutions throughout all of Mars’ facilities.

The company has partnered with OraSure Technologies’ subsidiary Diversigen.

The brand has combined many of its dry and wet formulas inspired by human foods enjoyed during football games.

Alejandro “Alex” Cedeno has been appointed to senior vice president of R&D at Mars Pet Nutrition North America.

The investment will increase production capacity for its GREENIES™ brand by 75%.

Nefertiti Greene will serve as president of Mars Petcare’s newly established division: Science & Diagnostics.

From January to June 2022, pet food processors, suppliers and other industry stakeholders plowed ahead to meet consumer demands with facility expansions and operational investments.

Poul Weihrauch will succeed Grant F. Reid, effective the end of September.