Shifts in consumer mobility, the retail landscape and supply chain constraints caused by COVID-19 led to small, extra-small and private label CPG manufacturers gaining share over their larger competitors.
The retailer launched two new dog food formulas shortly after announcing its rebranding, meant to highlight the company as a complete care provider for pet owners.
The market research firm has highlighted opportunities for cat product proliferation, ingredient and sourcing claims, private label brand growth and other opportune areas for the industry to grow.
The co-manufacturer is also introducing a private brand collection designed to help independent retailers, startups and e-commerce platforms broaden their portfolios.