Veterinary Formula updates package designs 09.06.2023 By Jordan Tyler The new look features enhanced on-pack product information.Read More
Freshpet debuts new website 08.18.2023 By Jordan Tyler The redesign aims to update the company’s digital presence and provide a streamlined user experience.Read More
Stewart brand launches first-ever kibble at SUPERZOO 2023 08.17.2023 By Jordan Tyler Parent company BrightPet Nutrition Group unveiled several new product innovations under its Stewart, Bravo! and Hamilton brands at the show.Read More
SUPERZOO unveils new branding ahead of annual event 08.11.2023 By Nicole Kerwin A revamped logo demonstrates the event’s evolution and its energetic nature.Read More
Vital Essentials unleashes rebrand 06.20.2023 By Nicole Kerwin The rebrand highlights the brand’s use of butcher cut proteins in its pet foods.Read More
Because Animals becomes BioCraft Pet Nutrition 05.26.2023 By Jordan Tyler The rebrand marks the company’s shift from cultured protein producer to supplier.Read More
Vital Essentials seeks to expand retail footprint 04.13.2023 By Nicole Kerwin The brand has partnered with NEMA, Inc. to expand its sales team and retail relationships.Read More
Vital Essentials showcases rebrand at Global Pet Expo 03.23.2023 By Nicole Kerwin The new look includes new packaging.Read More
IRI, NPD take new name following merger 03.13.2023 By Jeff Gelski Circana will track millions of products to keep brands and retailers informed.Read More
Equipment supplier rebrands 01.31.2023 By Nicole Kerwin Equipment Processing Solutions will now be known as BAK Food Equipment.Read More