Vet-formulated, vet-recommended and vet-reviewed — what each claim means from a regulatory standpoint and among consumers.

The pet supplement company’s top products will now appear in store and online through the US retail giant.

The company’s GO! SOLUTIONS line will now include four new formulations for cats and dogs.

The new grain-friendly recipe features novel protein sources, ancient grains and proteinated minerals.

The company has released a pet food specifically formulated for spayed and neutered pets.

The industry is on point for continued growth with solid sales as purchasing trends and behaviors shift.

Brands and manufacturers are searching for the “why” behind today’s pet food trends.

These allergen-reducing cat foods are now available in weight management, indoor cat, sensitive skin and stomach, and age-specific options.