The company’s latest brand, Nature’s Advantage, will encourage pet owners on Instagram to celebrate Earth Day by taking its Sustainability Pledge.

Carnivore Meat Company has provided its UV sterilization equipment to two health care systems in the Green Bay area to help sanitize PPE for front-line workers.

The company has expanded products offered under its youngest brand with plans to add freeze-dried cat food and treats in early 2021.

Ellie Kohler joins the pet food processing company as account specialist for the Pacific Northwest, and Nick Hoppert has been appointed digital merchandiser.

The company’s new sustainability initiatives include minor changes that are expected to reap significant benefits for the company, its supply chain and the environment.

The company has appointed Amber Hivon to meet increased demand for its pet food and treat brands in Arizona, Hawaii and southern California.

Jeremy Gesicki will join the company to direct e-commerce strategies as it enters its “next phases of growth.”

McKenzie Diny joins the company full time as sales support specialist, where she will manage orders, product pick-ups and communications between its customers and buyers.

Cat Fages will manage sales and distribution of the company’s Vital Essentials and Vital Cat brands in the Mountain and lower Midwest regions of the United States.