On average, it takes three to five years for a new animal food ingredient to move through the FDA’s review and approval process, causing companies to lose $1.75 million annually and slowing access to ingredients that benefit pet nutrition and health.
The Association of American Feed Control Officials has issued proposed changes for guaranteed analyses of carbohydrates in animal food, setting a deadline for commentary in early April.
The company has agreed to partner with an animal welfare consultant and clarify its marketing and ingredient claims of chicken and trout ingredients used in its pet food formulations.