The pet food manufacturer has reduced its workforce by 25% and eliminated the role of COO to save millions.

Smart decisions and quality growth can help guide smaller businesses toward success.

TruDog’s freeze-dried raw pet foods, toppers and treats have been rebranded under the Halo brand.

Robert Sauermann and Donald Young have been promoted to chief operating officer and chief sales officer, respectively.

Halo Elevate will be available in Petco, Pet Supplies Plus and neighborhood pet stores in March.

Donna Bowden has joined the company as new vice president of co-manufacturing and export.

The company has named Phillips Pet Food & Supplies its national distributor for its new pet food, Halo Elevate.

Several CPG leaders have joined the company to accelerate growth in 2022.