The company has most recently appointed Alex Vournas as vice president of supply chain and logistics.

Ryan Wilson has joined the company as vice president of marketing.

Jenny Condon will lead the company as it develops a direct-to-consumer platform for Trudog and an omnichannel strategy for Halo Pets.

The pet industry sales veteran will lead the company’s pet portfolio in the pet specialty channel.

Scott Lerner succeeds Werner von Pein as the new leader of Better Choice Company and its pet nutrition portfolio.

The company has launched an improved, consumer-facing website to support its portfolio of pet food and treat brands.

The series F funding round was primarily insider-led with investments from management and board members totaling more than $11.3 million.

The company has partnered with iHeartMedia to provide the donations as part of its COVID-19 Relief Initiative.

The brand, now owned by Better Choice Company, plans to capitalize on growing demand for small-breed dog foods and indoor cat foods.