The new “Feed Yours. Help More.” campaign includes audio, commerce, social, streaming and TV ads.

The company has appointed Molly Mulcahy to senior vice president of marketing.

Nick Kirkman has been appointed to national sales and distribution manager and Ashtyn Sneller has been appointed to marketing specialist of social media.

The companies claim false and misleading advertising.

Karlyn Kubin has joined the company to aid in marketing and brand management.

Matrix Partners will provide the pet CBD brand with a variety of marketing services to help raise brand awareness.

The campaign will advertise Hartz’s Delectables wet cat treats.

The initiative follows double-digit growth for the raw-focused pet nutrition company since 2019.

Cindy Gustafson, formerly of Weight Watchers, will serve as the company’s new chief marketing officer.

Corey Paske has joined the company as its new business development manager.