Novel proteins, limited ingredients and functional elements can all play a role.

The pet supplement brand is expanding into the United Kingdom and European markets. 

Five of H&H Group’s divisions throughout the globe are determined to make a positive impact on people, society and the planet.

UK Pet Food has partnered with the coalition and is urging its pet industry members to sign on to the sustainable packaging pledge.

Emerging formats and ingredients are gaining traction as pet owners expand their horizons beyond just kibble.

Green Cow Wet Dog Food is made with Green Beef Tripe and now includes nutrientboost™.

The brand’s new Healthy Aging NAD+ Precursor supplement contains Niagen to support dogs as they age.

Solid Gold showcased its full nutrientboost lineup and Zesty Paws debuted a new Healthy Aging supplement.

Exploring the trends, ingredients and consumer perceptions fueling today’s supplement market.

According to Euromonitor, the brand is No. 1 within the United States in terms of dollar and unit sales.