The raw pet food company has partnered with Ordergroove to provide a more personal and profitable subscription ordering experience.

The dog-focused subscription-based toy, treat and food company serves more than 1 million customers per month.

Pet owners can answer a series of questions about their dog’s health and nutrition and the company will develop a subscription-based, personalized blend of kibble based on the answers.

The company has rolled out a Lightspeed Subscriptions module to help local retailers collect recurring revenue from subscription-based sales.

The Australian fresh dog food company plans to accelerate product development and scale-up with these added investments.